Online health and wellbeing service – Living it Up – launched in Scotland

A ground breaking £10m online health and wellbeing service, co-created by Digital Life Sciences, has been launched by Scottish Health Secretary Alex Neil.

On Thursday, 14 November 2013 Mr Neil unveiled Living it Up, a digital health, care and wellbeing project designed to help people in Scotland link up with health and wellbeing services in their local areas.

Living it Up

The project is part of the Technology Strategy Board-backed dallas programme funded by a consortium including the Technology Strategy Board, the Scottish Government, Scottish Enterprise and Highlands and Islands Enterprise and created with a range of partners, including Digital Life Sciences.

By 2015, Living it Up aims to:

  • encourage and promote independent lifestyles and improvements in health and wellbeing
  • support people to be better linked with their communities, family, friends, neighbours, those they care for and receive care from
  • reach a community of 55,000 people in Scotland
  • deliver economic benefit to Scotland by creating innovation opportunities

Digital Life Sciences brought a wealth of user-experience design skills to the project, following extensive community engagement events and co-design workshops attended by members of the community, service providers, technology experts and innovators. It also helped the project’s technical partners to implement the design.

The home section of site was built by Digital Life Sciences, including news, blogs, and events, and the content management system behind them. Digital Life Sciences also designed and built and the Experience Guides which are the main user-generated content of the project.

Living it Up launch event
From left to right – Service user Bernard McGuckin, Health Secretary Alex Neil, service user Betty McFarlane with the Living it Up homepage

Mr Neil said: “I am determined that Scotland’s health service should lead the way in delivering care in new and innovative ways that really benefit patients. Technology like this will help us to exactly that.

“Importantly, it looks at care in a rounded way – not just treating people as patients but linking them into their local community and helping them to pursue interests that keep them healthy.”

Bernard McGuckin, 61, who is on the lung transplant waiting list, attended the Living it Up launch. He said: “Since I was diagnosed with COPD, I have been offered tremendous support that has helped my condition. Living it Up will give me the chance to share the things that have helped me manage my condition and hopefully this will in turn help other people.”


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